Independent Business & Strategy Consultant
I partner with founders, institutions and development organizations to design growth strategies and national-scale programs, and see them through to measurable results.
Eighteen years at the intersection of strategy, growth and national programs — turning complex mandates into clear direction and measurable outcomes.
Government bodies, international partners, universities and companies across Egypt and the region.
Government & Academia
International & Corporate
Startups & Scaleups
For founders and leadership teams ready to sharpen their position, enter new markets and build growth engines that outlast the launch.
For universities, government bodies, donors and corporates that need programs designed, funded and delivered to measurable impact.
01 · BrainsMingle · AI Summit · October 2026
A free, fully virtual week across five tracks — L&D, Creative, Startups, Business and Tech. I led its positioning, campaign and community growth as Head of Product Marketing.
The largest virtual AI summit in MENA
02 · BrainsMingle · 2026
Made a broad platform easy to understand and easy to use: a self-serve knowledge base for members and admins, and a guest view that shows professionals and organizations what BrainsMingle can do for them before they sign up.
One platform story for B2C and B2B
03 · Cairo University · 2026
Led the summit end to end — agenda, startup exhibition, identity, website and registration — bringing together students, investors, academia and ecosystem enablers.
04 · Google × WUZZUF · 2025
A nationwide campaign bringing Gemini Pro to Egyptian students through campus booths, 350 student ambassadors, 40+ workshops and a creator-led digital campaign.
05 · JTS · Belda · 2025
The full rebrand of HomeSurv into Belda, a service marketplace for homes and businesses: name, identity and voice, a bilingual brand guideline, launch films and a rebuilt website.
06 · Sawiris Foundation · Nile University · 2022–2023
From the first concept note to a 4M EGP grant: a free employability program training graduates across six digital tracks and connecting them with employers.
07 · HSBC Egypt · NilePreneurs · 2020–2022
Designed and led NP Academy, a fully funded, no-equity accelerator sponsored by HSBC Egypt: six months, six learning modules and two cycles of growth-stage startups.
08 · WUZZUF · BasharSoft · 2016–2018 · 2025–2026
Internships, startup talent matchmaking at RiseUp, Google’s Mobile Application Launchpad and career fairs, Egypt’s first national software tournament, bootcamps, TIEC’s Next Technology Leaders, meetups, and the Startup Support Program.
A clear-eyed view of the market, the organization and its stakeholders.
The strategy, framework or program design, built for the realities on the ground.
Hands-on execution, launch and team enablement, inside your organization.
Defined KPIs, transparent reporting and continuous refinement of results.
Begin with a 30-minute discovery conversation, or share the brief for your next initiative.